If you want to become a freelance social media manager, there are a few steps you need to take. First, you’ll need to master the tools of the trade and grow your network. Then, once you’ve got that part down, it’s time to get some experience under your belt (and hopefully in other people’s accounts). Finally, once all those pieces are in place—and if they feel suitable for your personality—you can start pitching yourself and potential clients. In this article, we’ll show you the best roadmap to all of that.
Master the tools of the trade.
To succeed in the field of freelance social media management, you’ll need to learn the tools of the trade. There are several reasons for this: Learning new skills is fun or should be for you. What’s more, you can use those skills for other areas that aren’t necessarily related to social media. We’re talking web development or graphic design. If you’re already self-employed and have a good understanding of how things work, it will be easier for your business to grow.
Take some courses to learn the ins and outs of social media.
Take some courses to learn the ins and outs of social media. For example, you can take online classes from universities, colleges, or online learning platforms. If you’re serious about learning to be a freelance social media manager, consider taking an accredited certificate program in digital marketing and marketing management at one of the best colleges or universities in your area.
The next step is to grow your network. One excellent way you can do that is by creating a blog or website and using social media to promote it. If you manage it, share other people’s content—like posts from your favorite blogs or articles on LinkedIn Pulse—on Facebook or Twitter. If the bar has a lot of comments, share the most relevant ones in replies instead of just reposting them as your content (this will help build trust with readers who see you doing it). You could even write original pieces about what you learned from reading something someone else wrote.
Furthermore, engage with people on social media by joining groups where professionals discuss topics relevant to their work (e.g., LinkedIn Groups). Or if there isn’t one yet, start one yourself. Finally, it’ll help build connections between members while providing valuable resources for future projects (like research papers).
Get clear on the value you provide your clients.
The first step in this process is to clarify the value you provide your clients. Why is it important? What are the benefits of having a clear value proposition? How can you be sure that your value proposition is aligned with what they’re looking for and what they need from their social media manager?
Once you’ve answered these questions, it’s time to get feedback on your value proposition. There are a few ways to do this: ask potential clients directly, rely on third parties who have experience working with similar companies, or try out different methods (like an interview) until one works best for both parties involved.
Once everyone agrees on what exactly should go into their agreement—and how much money each person earns per month—it’s time for round two: identifying target audiences. For that, you’ll need to get experience with your accounts and expand to other people’s accounts later on. Another trick we see many newbies try is to gain experience with statements similar to the ones they’d like to manage (for example, if you want to order a Facebook page, then try working on some of those). Overall, you’d like to get experience with accounts that are different from the ones you want to manage (for example, if you wish to order a Facebook page but don’t have much time for it, then find another type of social media account where there’s less pressure).
Pitch yourself to potential clients.
Once you’ve figured out what you can do for a potential client, it’s time to pitch yourself. This means defining your value proposition and showing them how it will benefit them. You should also be able to show that their needs are similar to your skillset so that they’ll see value in hiring you.
To do this effectively, think about what the client needs from their social media manager—and then go above and beyond expectations by exceeding those expectations. Showcase examples of past projects where you’ve helped clients achieve their goals or meet new ones (or both). If possible, ask for referrals from current clients who could vouch for the quality of work produced by yours indeed; this will give them additional confidence in hiring someone else who has proven themselves capable of doing great things at affordable prices.
So there you have it. If you want to work as a social media manager, all you need is the ability to think on your feet, an eagerness to learn new things, and patience.
Social media experts and managers are responsible for planning and publishing content, corresponding with influencers and customers, and keeping track of what others say about the company online. To fulfill these duties, social media managers must develop their copywriting, graphic design, research, time management, and communication skills.
It would be best if you learned the ins and outs of each social media platform and the many target demographics that frequent them. It can be intimidating to start as a new independent social media manager. You can locate services online that link independent contractors with employers who require their services, so that should help if you need it. One excellent example of this is Upwork. On the whole, the most important thing is that at the end of it all, it feels right for you: once you’ve convinced yourself to set out on that path, there’s no stopping you.