You’d quickly realize that price rates are one of the freelancers’ most subjective metrics. It all depends on factors like your experience and expertise, but you ultimately decide what works for you best.
However, the reality is that you’re not operating in a vacuum, especially on a massive marketplace like Upwork or Fiverr. There are several thousand other freelancers with the same skillset as you and their different rates. Therefore, there is a standard price range on the platform. But the question I hear many new freelancers ask is, “how do I get my prices for graphic design services that I offer?”, “How do I ensure it isn’t too high or low, based on the industry standards?”
I’m here to answer those questions and show you a typical graphic design price list for 2022. You can use the information to set a favorable rate for yourself or realign any preexisting one you have.
How Should You Charge for Graphic Design Services?
You could offer your graphic design services either in various forms.
For example, on sites like Upwork, you get hired based on a contract that’s either charged hourly or per project.
Also, you could offer your services in a package, as is the case on Fiverr. In such a case, you’d get remunerated based on your terms.
However, whatever means you’ve chosen to render your graphic design services, you must price yourself right so that clients won’t think you’re overpriced. On the other hand, you wouldn’t want to set the rates too low, as that can hurt you in the long run. Then, how should you go about developing a reasonable price for your skills?
For one thing, you must consider your sustainable point. That’s the total income you can make in a year which can see you through a financial year after taxes. Your annual salary can determine your sustainability point if you have a full-time job and are looking to switch to freelancing. Generally, the value you end up with may tally with the obtainable standard average on the platform. From that point, you quickly calculate your hourly or per-project rates.
Another way you can charge for your services on Upwork or Fiverr is by considering a long-term goal rate. This rate is one that you project yourself earning based on your prevalent living standards. For example, long-term goal rates would consider certain variables, including your tax estimates and business expenses for the year.
Furthermore, if you intend to expand your earning potential significantly when your skill levels are rising, you can also factor in your planned net income. The good thing about having a long-term goal rate is that it lets you keep a dynamic earning system that can grow as your freelance business expands.
Some Graphic Design Price List You Must Know
Below is a chart of current rates and prices for graphic design services in the industry. They also include standard averages from Upwork and Fiverr as well.
Project Type | Beginners | Experts |
Logo Design | $150-$350 | $450-$2500 |
Photography (per hour) | $40 | $100 |
Basic Website Design | $500-$1000 | $1500-$5000 |
E-Commerce Website | $1000-$5000 | $2000-$7000 |
Avg Hourly (hourly) | $40 | $100 |
Magazine/E-book (~32 pages) | nil | $1800-$2600 |
Flyer/Poster/Full Page Ad | nil | $150-$350 |
Packaging | nil | $200-$400 |
Static Social Banner | nil | $30-$100 |
The above data showed a typical freelance graphic design price list in 2021. However, in 2022, not much has changed with the prices, and you can still use the information as a guide. For example, you might have noticed that some services don’t have beginner-level rates. That’s either because there isn’t enough data or because clients generally request those services from more skilled and experienced hands.
Overall, the list would be handy for anyone looking for a graphic design pricing template for their new freelance career on Upwork or Fiverr. It could also be used to analyze the average price in your niche and compare your rates with other freelancers.
How to Quote Custom Offers
Beyond charging a fixed rate on your services on Upwork and Fiverr, it’s essential to learn the art of successful quotes for customers who want a custom job. You’d have to consider the custom project requirements and the client’s expectations. These insights would help you correctly gauge a rate on that job, such that it benefits both parties.
Furthermore, the client’s personality would also come into play: are they open to approving your creative inputs? Do they want strict implementation of “perfection” on the job? You can deduce any of these by asking relevant questions during negotiation with the client. Then, you can adjust the rates accordingly.
I’d also like to point out that it’s much easier to give the client a price range on a custom job rather than an actual number. That’s because your rates are almost always approximate (your desired work hours with the exact time spent on the work), and an actual price puts you in a corner on the deal. Plus, a price range can adequately cater to whatever edits and changes that might come in during the work process. Overall, having a comprehensive chat with the client allows you to flesh things out and go with what works for both of you.
Wrapping Up
You must understand the importance of pricing yourself right as a freelance graphic designer. That puts you in control of your earning potential, unlike clients with personal expectations and needs.
However, you can’t just set an arbitrary price on a platform like Upwork and Fiverr. A standard average can guide you, especially if you’re new to the platforms or looking to improve your skills. Unfortunately, the entire process can get confusing, so I’ve provided a recent price list for freelance graphic designers in the article above.
You can also find tips on how to properly quote prices for graphic design services to customers who want a custom job. With such information, you retain your bargaining power while keeping with the price standard for your line of work.
97 Comments
Your article helped me a lot, is there any more related content? Thanks! https://www.binance.com/sk/register?ref=JHQQKNKN
Your article helped me a lot, is there any more related content? Thanks! https://accounts.binance.com/pl/register-person?ref=S5H7X3LP
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me. https://www.binance.info/es/join?ref=V3MG69RO
Hi there, just became alert to your blog through Google, and found
that it’s truly informative. I’m gonna watch out for brussels.
I’ll be grateful if you continue this in future. Lots of people
will be benefited from your writing. Cheers! Lista escape roomów
I like this blog very much, Its a rattling nice spot to read and receive information.?
A motivating discussion is definitely worth comment. I believe that you should publish more about this subject, it might not be a taboo matter but usually people don’t talk about these subjects. To the next! Best wishes.
I used to be able to find good info from your content.
Your style is very unique compared to other people I’ve read stuff from. Thank you for posting when you have the opportunity, Guess I’ll just bookmark this page.
You’ve made some really good points there. I checked on the web to learn more about the issue and found most individuals will go along with your views on this web site.
You are so awesome! I don’t believe I’ve read through a single thing like this before. So great to discover another person with a few genuine thoughts on this topic. Seriously.. many thanks for starting this up. This site is something that’s needed on the web, someone with a little originality.
Oh my goodness! Amazing article dude! Thank you, However I am encountering issues with your RSS. I don’t understand why I can’t subscribe to it. Is there anybody else getting the same RSS problems? Anybody who knows the solution can you kindly respond? Thanks!!
Oh my goodness! Incredible article dude! Thanks, However I am having troubles with your RSS. I don’t know the reason why I am unable to join it. Is there anyone else getting identical RSS issues? Anybody who knows the answer will you kindly respond? Thanks.
Wonderful post! We are linking to this particularly great content on our site. Keep up the good writing.
This is a topic which is close to my heart… Best wishes! Exactly where are your contact details though?
There is definately a lot to know about this subject. I really like all the points you made.
Your style is so unique in comparison to other people I have read stuff from. Thanks for posting when you have the opportunity, Guess I will just bookmark this blog.
Hi there! This post could not be written much better! Looking at this post reminds me of my previous roommate! He constantly kept talking about this. I will forward this information to him. Pretty sure he’s going to have a very good read. Thanks for sharing!
Oh my goodness! Incredible article dude! Thanks, However I am having difficulties with your RSS. I don’t understand the reason why I cannot subscribe to it. Is there anybody else getting the same RSS issues? Anybody who knows the solution will you kindly respond? Thanks.
It’s hard to come by knowledgeable people about this topic, however, you sound like you know what you’re talking about! Thanks
You made some really good points there. I looked on the internet for more information about the issue and found most people will go along with your views on this site.
You have made some decent points there. I checked on the web to find out more about the issue and found most people will go along with your views on this website.
Greetings! Very useful advice within this post! It’s the little changes which will make the greatest changes. Many thanks for sharing!
Good post. I learn something totally new and challenging on blogs I stumbleupon every day. It will always be useful to read content from other writers and practice something from other sites.
Spot on with this write-up, I seriously believe this amazing site needs a great deal more attention. I’ll probably be returning to read through more, thanks for the info.
Right here is the perfect website for anyone who really wants to find out about this topic. You know a whole lot its almost tough to argue with you (not that I personally would want to…HaHa). You definitely put a brand new spin on a topic which has been discussed for years. Excellent stuff, just excellent.
I would like to thank you for the efforts you have put in penning this site. I am hoping to check out the same high-grade blog posts from you later on as well. In fact, your creative writing abilities has motivated me to get my own blog now 😉
Greetings! Very helpful advice within this post! It’s the little changes that produce the most important changes. Thanks a lot for sharing!
Good information. Lucky me I ran across your site by accident (stumbleupon). I have bookmarked it for later!
Very good post. I will be facing many of these issues as well..
Very good article. I am going through a few of these issues as well..
Greetings! Very helpful advice within this post! It is the little changes that produce the greatest changes. Thanks for sharing!
I couldn’t resist commenting. Exceptionally well written.
Good post. I learn something totally new and challenging on websites I stumbleupon everyday. It will always be helpful to read through content from other authors and use a little something from other sites.
I blog frequently and I genuinely appreciate your content. Your article has really peaked my interest. I’m going to take a note of your website and keep checking for new details about once per week. I subscribed to your RSS feed too.
Good post. I learn something new and challenging on websites I stumbleupon every day. It will always be helpful to read through content from other writers and use something from other web sites.
Hi, I do think this is an excellent web site. I stumbledupon it 😉 I may come back yet again since I book marked it. Money and freedom is the greatest way to change, may you be rich and continue to guide others.
When I initially left a comment I seem to have clicked the -Notify me when new comments are added- checkbox and from now on whenever a comment is added I recieve four emails with the exact same comment. There has to be a way you can remove me from that service? Many thanks.
The very next time I read a blog, Hopefully it doesn’t disappoint me just as much as this one. I mean, Yes, it was my choice to read, but I actually believed you would probably have something useful to say. All I hear is a bunch of crying about something that you can fix if you were not too busy searching for attention.
Everyone loves it when individuals come together and share opinions. Great site, keep it up!
I must thank you for the efforts you have put in penning this site. I’m hoping to view the same high-grade blog posts from you later on as well. In fact, your creative writing abilities has encouraged me to get my very own blog now 😉
Greetings! Very useful advice within this post! It is the little changes that produce the biggest changes. Thanks for sharing!
Pretty! This was an extremely wonderful article. Thanks for providing these details.
Your style is very unique compared to other folks I’ve read stuff from. Many thanks for posting when you have the opportunity, Guess I will just bookmark this blog.
Oh my goodness! Impressive article dude! Thanks, However I am having troubles with your RSS. I don’t know why I cannot join it. Is there anyone else having similar RSS issues? Anybody who knows the answer can you kindly respond? Thanks.
May I just say what a relief to discover someone who really understands what they are discussing on the net. You definitely understand how to bring an issue to light and make it important. More and more people really need to read this and understand this side of the story. I was surprised you’re not more popular since you most certainly have the gift.
There’s definately a lot to find out about this topic. I love all of the points you have made.
Good post. I learn something totally new and challenging on blogs I stumbleupon every day. It will always be exciting to read content from other authors and use something from their web sites.
Can I simply just say what a relief to uncover a person that genuinely knows what they are talking about online. You actually understand how to bring an issue to light and make it important. More people should look at this and understand this side of the story. I was surprised that you’re not more popular given that you surely possess the gift.
Everything is very open with a really clear description of the issues. It was really informative. Your site is useful. Thanks for sharing.
I like it when folks get together and share opinions. Great blog, keep it up.
I really like looking through an article that can make men and women think. Also, many thanks for permitting me to comment.
I like it whenever people get together and share ideas. Great website, continue the good work!
You are so cool! I don’t think I have read anything like this before. So wonderful to discover someone with some genuine thoughts on this issue. Seriously.. thanks for starting this up. This website is one thing that’s needed on the internet, someone with a bit of originality.
Hi! I just would like to give you a huge thumbs up for the great info you have right here on this post. I’ll be coming back to your website for more soon.
This site was… how do you say it? Relevant!! Finally I’ve found something that helped me. Thank you!
Next time I read a blog, I hope that it doesn’t fail me just as much as this particular one. I mean, I know it was my choice to read, nonetheless I really thought you would have something useful to talk about. All I hear is a bunch of whining about something you could possibly fix if you were not too busy searching for attention.
Hello there! This post could not be written much better! Looking through this article reminds me of my previous roommate! He continually kept preaching about this. I will send this post to him. Fairly certain he will have a very good read. Many thanks for sharing!
This website really has all of the information and facts I wanted concerning this subject and didn’t know who to ask.
I like reading an article that can make men and women think. Also, thanks for permitting me to comment.
I seriously love your site.. Very nice colors & theme. Did you develop this site yourself? Please reply back as I’m planning to create my own website and would love to find out where you got this from or exactly what the theme is named. Thanks.
bookmarked!!, I like your site.
Spot on with this write-up, I absolutely believe this site needs a lot more attention. I’ll probably be back again to see more, thanks for the advice.
bookmarked!!, I love your site.
An intriguing discussion is worth comment. I think that you should write more about this subject matter, it may not be a taboo subject but typically people do not discuss such subjects. To the next! Cheers.
After going over a handful of the articles on your site, I truly appreciate your way of writing a blog. I saved it to my bookmark site list and will be checking back soon. Take a look at my website as well and tell me how you feel.
This website was… how do you say it? Relevant!! Finally I’ve found something that helped me. Cheers!
I couldn’t resist commenting. Well written.
When I initially left a comment I appear to have clicked on the -Notify me when new comments are added- checkbox and from now on whenever a comment is added I receive 4 emails with the exact same comment. Perhaps there is a way you are able to remove me from that service? Thank you.
Hi there, There’s no doubt that your site could be having internet browser compatibility issues. Whenever I take a look at your site in Safari, it looks fine however, when opening in I.E., it has some overlapping issues. I simply wanted to provide you with a quick heads up! Aside from that, excellent website!
Very interesting topic, thank you for posting. Euro travel guide
Spot on with this write-up, I absolutely believe that this amazing site needs much more attention. I’ll probably be returning to see more, thanks for the advice.
I’m very happy to discover this website. I want to to thank you for your time due to this fantastic read!! I definitely loved every bit of it and I have you book marked to look at new information on your web site.
Everything is very open with a precise description of the challenges. It was really informative. Your website is extremely helpful. Thanks for sharing!
Right here is the right blog for anybody who would like to understand this topic. You realize so much its almost hard to argue with you (not that I actually will need to…HaHa). You definitely put a brand new spin on a topic which has been discussed for ages. Wonderful stuff, just excellent.
You’re so cool! I do not believe I’ve read anything like this before. So wonderful to discover somebody with original thoughts on this subject matter. Seriously.. thanks for starting this up. This web site is one thing that’s needed on the internet, someone with a little originality.
I’m amazed, I must say. Seldom do I come across a blog that’s equally educative and engaging, and let me tell you, you’ve hit the nail on the head. The problem is something that too few people are speaking intelligently about. I’m very happy that I came across this during my hunt for something regarding this.
This blog was… how do you say it? Relevant!! Finally I have found something that helped me. Appreciate it.
Hello there! This post couldn’t be written much better! Looking through this post reminds me of my previous roommate! He continually kept preaching about this. I most certainly will send this information to him. Pretty sure he’ll have a good read. Many thanks for sharing!
The very next time I read a blog, I hope that it doesn’t disappoint me as much as this particular one. I mean, I know it was my choice to read through, however I actually believed you would probably have something useful to say. All I hear is a bunch of crying about something that you could fix if you were not too busy looking for attention.
Everything is very open with a really clear description of the issues. It was definitely informative. Your site is useful. Thank you for sharing.
I must thank you for the efforts you have put in writing this site. I am hoping to see the same high-grade blog posts from you in the future as well. In fact, your creative writing abilities has motivated me to get my own, personal website now 😉
Greetings, There’s no doubt that your blog might be having browser compatibility problems. When I look at your site in Safari, it looks fine however, if opening in I.E., it’s got some overlapping issues. I merely wanted to provide you with a quick heads up! Other than that, wonderful website.
This website certainly has all of the info I wanted concerning this subject and didn’t know who to ask.
You have made some decent points there. I checked on the internet for more information about the issue and found most people will go along with your views on this site.
It’s nearly impossible to find experienced people on this subject, but you seem like you know what you’re talking about! Thanks
Greetings! Very helpful advice within this post! It’s the little changes that make the most significant changes. Thanks a lot for sharing!
An interesting discussion is worth comment. I do think that you should publish more on this subject matter, it may not be a taboo subject but typically folks don’t discuss such issues. To the next! All the best.
Greetings! Very useful advice in this particular article! It’s the little changes that make the most significant changes. Thanks for sharing!
Good day! I just would like to offer you a big thumbs up for the great information you have got here on this post. I will be coming back to your web site for more soon.
You have made some really good points there. I checked on the net to learn more about the issue and found most individuals will go along with your views on this site.
This is the right webpage for anyone who really wants to understand this topic. You know so much its almost hard to argue with you (not that I really would want to…HaHa). You definitely put a brand new spin on a topic which has been discussed for a long time. Great stuff, just excellent.
Hello there! This blog post couldn’t be written any better! Going through this post reminds me of my previous roommate! He continually kept preaching about this. I’ll send this post to him. Fairly certain he’ll have a great read. Thank you for sharing!
This excellent website definitely has all of the info I needed about this subject and didn’t know who to ask.
I want to to thank you for this wonderful read!! I certainly loved every little bit of it. I have got you book marked to check out new stuff you post…
You should be a part of a contest for one of the greatest sites on the internet. I will recommend this web site!
You’re so interesting! I do not suppose I’ve truly read through anything like this before. So great to discover someone with genuine thoughts on this topic. Seriously.. many thanks for starting this up. This site is one thing that’s needed on the internet, someone with a little originality.
Saved as a favorite, I love your site.