Creating solutions for people’s digital needs can make you a lot of money these days. That’s why you’d find millions of freelancers on platforms like Upwork and Fiverr, trying to sell useful skills to clients that can pay for them. One of such skills is UI & UX Design.

UI/UX design stands for User Interface and User Experience design, and it involves the creation of systems and processes that assists people in using digital products more conveniently.  As you might tell from the description, UI & UX sounds like an important professional skill.

However, it doesn’t matter what you can do as a UI/UX designer if you don’t know how to write a convincing cover letter. Which is why it’s best to go over the basic functions of a UI/UX designer. That can help you devise a killer Upwork UI & UX designer cover letter for your profile. In this piece, I’ll show you how you can get started, plus samples you can quickly follow for the best results. Let’s jump right into it.

Who is a UI and UX Designer?

Before you get into writing cover letters for UX and UI designing, it’s best to understand what the job description is in its simplest form. I’ve seen freelancers that skip this step and run into issues later. You’d want to avoid that, wouldn’t you?

For starters. UI/UX is short for User Interface/User Experience and UI/UX design. It involves the analysis of the technical aspects of a graphical design, with the intent to make it beneficial for use by end users. What that means is that UI/UX design is closely related to the graphics design field.

As a UI/UX designer, you must understand certain terms, tools and concepts. They are:

  • Icon Designing
  • Sketch Design
  • Copy writing
  • Media Buying
  • Story Boarding
  • Account Planning
  • Online Marketing
  • Adobe Photoshop, Illustrator
  • FX animation
  • Public Relations and Promotions
  • Digital Illustration
  • Market Research
  • Concept Development

These concepts might seem like a lot but they are closely related, and understanding one of them makes it easier to understand the rest of them. What’s more, they can give you an edge over other designers on Upwork. The more UI/UX terms you know, the better.

Tips You Must Know When Writing an Upwork Cover Letter for UI & UX Designing

It’s one thing to know terms and concepts in UI development, and another thing to put them into writing. If you want to start your cover letter on the right footing, you’d have to note the tips below:

#1: Start with a Professional Greeting

It’s best to treat an Upwork proposal letter as a formal document. As such, you must start out with a professional salutation. It shouldn’t be fancy, and a “dear Mr/Mrs X” or “Dear hiring manager” will suffice in most cases.

Furthermore, a professional salutation sets the right impression, and could tell the potential client that you’re confident and organized.

#2: Understand the Job Description

You might not believe it when I tell you that some freelancers simply send out proposals the very minute they see a job post on Upwork. Will such a hasty approach get you the job? Your guess is as good as mine. Needless to say, reading the entire job description before anything else improves your chances of getting the job.

Understanding the context and specific needs of the client lets you proffer the right solutions in your proposals. That will in turn give the client the impression that you pay attention to detail.

#3: Follow Specific Instructions

Let me tell you a secret with clients on Upwork: they often have to read through hundreds of proposals on each job posting, and to save time, they’d leave specific instructions for applicants to follow. Ever seen a job posting that asks you to include a word or phrase in your cover letter? It’s a handy trick clients use to weed out applications that don’t follow instructions.

Therefore, you’d be doing yourself a great good by looking out for these specific instructions and making sure to follow them.

#4: Round Up and Revise

Since you’d be sending your cover letter to your potential employer, it follows that you revise before you finally hit the send button. Check for grammatical errors and remove them promptly. A technique I like to use is to wait 24 hours before revision: by that time, I’m more likely to pick out the mistakes.

Round out the body of the letter with short paragraphs stating your commitment to delivering on the job, and your availability should the client want to speak with you further. It’s worth mentioning: try not to make vague promises about the job. It sets expectations high, and you might come off as insincere to the client.  

A Sample Proposal Letter for UI/UX Designer

After we’ve gone over how to structure your cover letter, let me show you a true-to-life sample of how it’s done. Below is a UI/UX designer you can check out:

Dear Hiring Manager,

I present myself as a qualified candidate for the post of UX & UI Designer as you posted on the platform. I’m positive that I fit best for your need, thanks to my brilliant academic background and a stellar working experience I’ve got in the field.

I’m a Master of Science student, with a Bachelor’s degree in Software Engineering from Coroner University of Science and Technology. Throughout my studentship, I’ve enjoyed working on web development. That led me to become a proficient user of PHP, markup and scripting languages.

I also have a 7-year working experience using creative tools like Adobe Creative Suite, Illustrator, and Dreamweaver Photoshop. I’ve dabbled into animation software in short stints as well.

Thanks to the meritorious years I’ve committed to UI Development, I’m positive that you may trust me with any of your ongoing UI projects. The qualification, talent, skills, proficiency precedes me, and I’m enthusiastic about new challenges pressures. UI/UX development is all about the creative capacity, and that’s a concept I imbibe on every task. I have no issues proving my mettle in web-based designs as well as software.

At your convenience, you may check my profile for more on my previous work and field experience. I thank you for taking out time to review this letter and look forward to your favorable response. If you need to reach out to me, I’m always available via Email and Skype.

Sincerely Yours,

Daley Maguire

Going by the sample proposal letter above, our subject – Mr. Daley Maguire – has done enough to convince the client that he’s a capable fit for the job. Without beating about the bush, he goes over the main details of his educational background, and some of the methods he can use to successfully execute the client’s UI project.

When it comes to writing a proposal letter for UI and UX designer, things don’t get any better than this. If Mr. Daley doesn’t get the job, you can be sure that it won’t be on account of his excellent cover letter.

Wrapping Up

Writing a great cover letter on Upwork can make all the difference for a freelancer, and if you follow the instructions above, you too can learn how to write an effective cover letter for UI & UX Designing on Upwork.


Shalom is an experienced freelancer and author who writes about her experiences and offers practical advice on the Busy Earner blog.


  1. Avatar

    Thank you for another informative web site. Where else could I get that kind of info written in such an ideal way? I have a project that I am just now working on, and I’ve been on the look out for such info.

Write A Comment

Pin It